Everyone cares about how they are perceived in the eyes of others. This is why Social Proof is recognized as one of the most powerful tools when it comes to influencing others.
Testimonials are a form of social proof. In fact, the testimonial is the most powerful form of social proof. The guys over at Copyblogger have a really great article on the subject at hand. I really enjoyed it and I know you will too. Check it out.
http://www.copyblogger.com/testimonials-social-proof/
Oh, and for the record, I know that this is supposed to be an informative blog and not one of those cheap ways to sell product to people, but this happens to be what I am interested about.
My next post will be on something completely different. I swear. Really. I do.
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