It’s true. Video Testimonials can make all the difference when it comes to sealing the deal on that sale. A team of experts over at marketingexperts.com has recently run an online seminar, exposing the results of their study on Using Testimonials Effectively.
They have proven a Video Testimonial can increase conversion rates by over 200%………………. IF USED PROPERLY.
You can’t just slap your Video Testimonial on your site randomly and expect the results that were acquired in this recent study. There is a science and an art to using testimonials (video and text) effectively. This study breaks it down incredibly. Thought I would share it.
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